Selador Lighting: LED Lighting Fixtures for Entertainment, TV, Film, and Theatre

About Our Company

Selador was founded to advance the use of LED technology in entertainment lighting applications. After one year of research in human color perception funded by a USITT grant, Rob Gerlach andNovella Smith founded Selador.

Selador creates products the old fashioned way. We build products that give lighting professionals beautiful light and good value for their money. We create each product with the care we would want in a product for ourselves. We are lighting professionals with over thirty years in the lighting industry; we understand the need for quality and functional design in lighting products.

Selador offers the only products like this in the world no one else can give you the vivid beauty of seven colors like Selador.

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Selador in the News

Click any of the following links for news, press releases, articles, etc.

9/22/07:
Entertainment Engineering magazine - Selador LED's help designers achieve their color preferences
8/1/07:
Live Design magazine - Children's Theatre Company Pops With Selador On Suessical
7/30/07:
"Day with a Designer" - Yves Aucoin checks out Selador (.mov - 10MB)
7/1/07:
Technologies for Worship magazine - Illuminating St. Ignatius Church
5/28/07:
Lighting.com - Research in Human Color Perception Leads to LED Manufacturing
4/2/07:
ESPN - Selador Helps LD Bruce Ferri Cross the Finish Line
3/18/07:
Selador expertise in ABC7News story: "LED Lighting Revolution"
11/22/06:
Selador wins New Product Award at WFX.
9/10/05:
Selador launches website re-design.
12/1/04:
Rob Gerlach USITT article on LEDs in the Theatre.
8/5/03:
Selador launches X7 line of seven-color LED products.

About Our Company

Selador in the News

Product Photos (for press)