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About
Our Company > Selador Background
Selador was founded in 2003 as a collaboration of
Robert Gerlach and Novella Smith. The
Companyís genesis was a 2001
USITT grant to Robert
and his research team to explore LEDís as primary lighting instruments.
The results of this
extensive study formed the technological basis of Selador. The
Companyís primary product, the X7 series, debuted in 2004. The
X7 offers lighting designers long-life, energy-efficient, and highly
flexible systems free of ultra-violet or infra-red emissions. Further,
Seladorís color palette is unique and exciting and, unlike any of its
competitorsí products, offers an LED-produced pure white light.
Seladorís research and development activities and product manufacturing
are based in Salt Lake City. The Companyís sales and marketing team as
well as new product and new market development efforts are based at the
Companyís San Francisco office.
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Selador
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